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Privacy policy

This privacy policy applies to all services of Whitfield Clothing, reachable via quinn@whitfieldclothing.com. We respect the privacy of our customers and handle the personal information you provide to us with care and in accordance with applicable privacy legislation, including the California Consumer Privacy Act (CCPA/CPRA) and other applicable U.S. state privacy laws.

1. What data we collect
We collect personal data that you provide to us when placing an order, creating an account, or contacting our customer service, including:

  • Full name
  • Shipping and billing details
  • Email address
  • Phone number
  • Payment details (processed via our payment providers, not stored on our servers)
  • IP address and device/browser data
  • Order and transaction history
  • Data about your activity and behavior on our website (via cookies)

2. Purposes of processing

  • Processing, shipping, and invoicing your orders.
  • Providing customer service and support.
  • Sending order updates, tracking information, and relevant communications.
  • Improving our services, website, and product range.
  • Preventing and detecting fraud and misuse.
  • Sending marketing communications, only when you have given your consent.

3. Legal grounds
We process your data based on the performance of a contract (your order), your consent (for example for marketing), a legal obligation (such as tax administration), and our legitimate interest (such as fraud prevention and improving our services).

4. Sharing data with third parties
Your data is only shared with third parties to the extent necessary for our services, including:

  • Our payment providers
  • Our shipping and delivery partners
  • Our supplier(s) for the processing and shipment of your order
  • Providers of analytics and marketing services (where applicable and in accordance with your cookie preferences)

This includes Microsoft Clarity and Microsoft Advertising. We partner with these services to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay, in order to improve and market our products and services. This website usage data is captured using first- and third-party cookies and other tracking technologies, and is used to determine the popularity of products and services, understand online activity, support site optimization, assist with fraud and security purposes, and support advertising. For more information about how Microsoft collects and uses this data, please see the Microsoft Privacy Statement.

Where required, data processing agreements have been put in place with these parties. We never sell your data to third parties. Because part of our shipping is handled directly by a supplier warehouse located in Asia, allowing us to reduce packaging waste and minimize our environmental footprint, a transfer of data outside the United States may take place. We take appropriate safeguards to ensure your data remains protected in such cases. In addition, data collected by Microsoft Clarity and Microsoft Advertising may be transferred to and processed in countries outside the United States where Microsoft operates.

5. Retention period
We do not retain your data longer than necessary for the purposes for which it was collected, or for as long as legally required (such as a statutory retention obligation for financial records).

6. Cookies
Our website uses cookies to improve functionality, analyze visitor behavior, and support marketing. This includes cookies placed by Microsoft Clarity, which we use to see how visitors use our website (for example through heatmaps and session replay) so that we can improve our site and products. By using our site, you agree that we and Microsoft can collect and use this data in this way. Please refer to our separate Cookie Policy for more information. You can always adjust your preferences via the cookie banner or your browser settings.

7. Security
We take appropriate technical and organizational measures to protect your data against loss, misuse, and unauthorized access. All payments are processed via a secure SSL connection.

8. Your rights
Depending on your state of residence, you may have the right to access, correct, delete, or restrict your personal data. You can also, where applicable, opt out of the sale or sharing of your personal information, and submit a request for data portability. To do so, please contact us at quinn@whitfieldclothing.com. Residents of California and other states with applicable privacy laws also have the right to file a complaint with their state Attorney General or the relevant state privacy regulator.

9. Contact
Whitfield Clothing, United States, quinn@whitfieldclothing.com