Privacy Policy

Whitfield Clothing

Information on the Handling of Personal Data

We truly appreciate your visit to our website and your interest in Whitfield Clothing. Protecting your personal data and ensuring your privacy is incredibly important to our team. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you browse our boutique online or interact with our platform.

When we refer to "personal data," we mean any information that can be used to directly or indirectly identify you as an individual.

1. Data Controller

The data controller responsible for the processing of personal data on this website, in accordance with applicable data protection laws—including the General Data Protection Regulation (GDPR)—is:

Whitfield Clothing

Email: quinn@whitfieldclothing.com

As the data controller, we determine the specific purposes and methods behind managing your personal information.

2. Website Security

To protect your confidential information and maintain a secure online shopping environment, this website utilizes advanced SSL/TLS encryption. You can easily recognize an encrypted connection by the “https://” prefix in your address bar and the lock icon displayed by your browser.

Please note that we do not use automated decision-making or profiling systems that produce legal effects or significantly impact our visitors.

3. Data Collection When Visiting Our Website

If you browse our website purely for informational purposes without registering or placing an order, your browser automatically transmits certain technical data to our server. This standard data includes:

• Pages and products visited

• Date and precise time of access

• The volume of data transferred

• The referring URL (the page you came from)

• Your browser type and version

• Your operating system

• Your IP address (anonymized where applicable)

We process this technical data based on our legitimate interest in maintaining the stability, security, and smooth functionality of our online store. It is never used to identify individuals and is not shared with third parties unless there are clear indications of unlawful use.

4. Cookies

Our website uses cookies to enhance your browsing experience and enable vital online store features. Cookies are small text files stored safely on your device.

• Session Cookies: These are temporary and are automatically deleted as soon as you close your browser.

• Persistent Cookies: These remain on your device to allow us to recognize your browser during future visits, simplifying processes like saving items in your shopping cart. They are automatically deleted after a set period.

Cookies help us gather technical insights such as browser data, approximate location, and IP addresses. Where cookies involve personal data processing, it is done either to fulfill contractual obligations or based on our legitimate interest in providing a user-friendly boutique experience.

We may also collaborate with trusted third-party service providers who place cookies on your device. You can manage and disable cookies at any time via your browser preferences, though doing so may limit some website features. Upon your first visit, a cookie banner will ask for your consent regarding non-essential cookies.

5. Contacting Us

When you reach out to us via email or through a contact form, we collect the personal data you provide solely to respond to your specific inquiry.

The legal basis for this processing is our legitimate interest in smooth customer communication. If your inquiry relates to an order or contract, the processing is directly tied to contract fulfillment. Your data will be deleted once your request has been fully resolved, unless legal retention obligations apply.

6. Customer Accounts & Contract Processing

When you create a personal customer account or place an order with us, we collect the necessary personal data required to process your purchase and manage your account.

You can request the deletion of your customer account at any any time by contacting us directly. Following account deletion or contract completion, your data will only be kept as required by commercial and tax laws, after which it is securely deleted.

7. Email Marketing

Newsletter Subscriptions

If you choose to subscribe to our newsletter, we will send you style updates, new arrivals, and exclusive boutique offers via email. Joining requires your explicit consent through a double opt-in process. We securely store your email address, IP address, and the subscription timestamp to ensure legal compliance. You can opt out at any time using the "unsubscribe" link inside any newsletter or by reaching out to us directly.

Marketing Emails to Existing Customers

If you have previously purchased items from Whitfield Clothing, we may occasionally send you emails regarding similar products or arrivals based on our legitimate interest. You have the right to object to this at any moment, and we will stop these communications immediately.

8. Order Processing & Secure Payments

Your personal data is shared with our trusted shipping providers and payment processors exclusively to the extent necessary to fulfill and deliver your order.

Payment Providers

Transactions may be handled via secure external providers such as PayPal or Shopify Payments. Payment data is shared strictly as required to authorize and complete your purchase. Some payment providers may conduct independent credit checks; their processing practices are governed entirely by their own respective privacy policies.

9. Review Requests

With your explicit consent, we may send you a one-time email inviting you to share your experience and review your purchase. You are welcome to withdraw this consent at any time.

10. Social Media Integration

Our website features social media buttons (such as Instagram and Facebook) embedded using privacy-friendly methods. No direct connection or data transfer to these networks happens unless you actively click the button. Once clicked, your interactions are governed by the privacy policies of those specific platforms.

11. Online Advertising & Analytics

To continually improve our marketing and website performance, we use analytics and advertising tools like Google Analytics, Google Ads, and Meta Pixel. IP anonymization is active where applicable, and data is processed based on your consent or our legitimate interest. You can easily opt out of tracking via your browser settings or dedicated provider opt-out tools.

12. Retargeting & Remarketing

We may use remarketing features to show you relevant style advertisements across various digital platforms. Cookies are utilized to make these ads relevant to your browsing history. You can easily disable this feature through your personal ad settings or third-party opt-out tools.

13. Your Rights

Regarding your personal data, you hold the following rights:

• The right to access your stored data

• The right to correct inaccurate or incomplete data

• The right to request deletion of your data

• The right to restrict or object to data processing

• The right to data portability (receiving your data in a structured format)

• The right to withdraw consent at any time

• The right to file a complaint with a qualified supervisory authority

If you object to our processing of your data for direct marketing purposes, we will stop using your information for that purpose immediately.

14. Data Retention

We store your personal data only for as long as legally required by statutory retention periods, or as long as necessary to fulfill our contractual services. Once these periods expire, your data is permanently and securely deleted.

15. Contact Us

If you have any questions regarding this Privacy Policy, wish to learn more about how we manage your information, or would like to exercise your data rights, please feel free to reach out to us:

Email: quinn@whitfieldclothing.com